Camera companies don't sell cameras, or lenses; they are trying to sell us an idea, a hope: buy this piece of equipment and you will become someone else, an adventurer, an explorer; finally being able to make the images you've always wanted to make.

We take the bait, and it feels good for a few hours, or a few days. Photography feels exciting again! But of course, nothing lasts forever, the hedonic treadmill works its magic and we are back to base one, feeling uninspired, until another sale tries to convince us once again that we can get there by purchasing yet something else.

Camera companies, like every retailer during this time of the year, are playing with our feelings of dissatisfaction. Perhaps with our own work, or something else. A feeling we can easily get rid of with just a quick and easy purchase.

As a photographer, I've been and I am there. I too feel dissatisfied, and spend way too much time thinking of camera gear and other easy ways to battle those feelings.

Even during this road trip across Norway I'm on, whenever I felt uninspired and couldn't find any images, I started to fantasize with what other places I should visit next. Almost wishing I was somewhere else. Imagine that, being in Norway and thinking that way!

I speak only from my personal experience, but I believe that these feelings are normal and natural to us. Perhaps, even the source of our creativity. The desire to create something new, the urge to keep getting out, the itch to explore and discover the world.

I think this is our curse, something we will experience as long as we are still growing. I believe that the moment we stop having these feelings, we will have stopped improving. And that'll probably be a sad moment.

So, be aware of this. We feel dissatisfied because we are still growing as photographers, as artists. Recognize that feeling for what it is. Look at it from a distance. Try to accept it. Don't let it define you. Be kind to yourself.

And then, grab your camera and go out make some pictures. That's still the best remedy I've found to put these feelings down.